Our Story

Our family: Victoria Wines was established 25 years ago in Suva, Fiji by Liam Hindle Chevalier de l'Ordre du Mérite Agricole – Fiji’s most knowledgeable wine authority, to ensure that he had the best range of wines, spirits and beers available for customers in his restaurants and bars. So began the long love affair with wine that has seen him accumulate a wide selection of wine from all the main wine-growing regions of the world. The tagline for our Company – ‘We love it, We drink it, We sell it’ comes from Liam’s personal enjoyment of a good glass of wine!

The Company has remained firmly family focused, with Liam's wife Pauline and his daughters Kate and Maritha on the Board. After a lengthy career in the cultural sector Kate has taken on the role of CEO for Victoria Wines and across the Group of businesses and is supported by her step-son Hamish, who comes from a legal background and is now leading Business Development across the Group. Kate's daughter Siobhan is the brand face on all marketing for the Company, whilst maintaining a day job in medicine - illustrating a multi-generational engagement with ensuring that Fiji has exceptional wine and beverage options available for our locals and visitors to enjoy. 

Our people: Family values and a commitment towards a good understanding of wine and the other great products in our business is a touch stone for all our employees, many of which have been with us on the journey for several years or more.  On-going professional development in wine & spirits is available to all who join the team, including WSET Training by a Master of Wine for those wishing to progress their career within the Company and industry.

Our quality promise: We are fully committed towards quality, from the moment the wine leaves the vineyard to the point where they are poured into a glass for you to enjoy.  This involves considerable oversight and commitment around their storage conditions,  maintaining the cold-chain up till the moment they reach you.  We extend this same care and attention to the wide selection of hand-picked Spirits, Whiskies, non-alcoholic beverages, deli selection and other related products available from our retail shops.

Our community: We support some great local artisans and businesses through featuring their products on our shelves, this includes the range of homeware by the Rise Beyond the Reef Charity, delicious products by Friend Fiji, and SMEs like South Seas Salts. We also support the arts and environmental initiatives through sponsorship with selected suppliers committed to the same values.

Our environment: In line with Government leadership, we have banned all single use plastic bags from our stores and we provide our customers with in-store glass bottle re-cycling options. We have also committed towards a phased program of moving towards solar power for all our retail outlets and warehouses.